Alexandra Kaktus
Stockholm
I co-founded a femtech company that sold at-home fertility hormone tests. I ran it from the medical product to the ad accounts until my co-founders bought me out. Before that I was CMO at a Swedish e-commerce company: 165 MSEK in revenue, 6 MSEK a year in media, a team of five.
I spent nine years briefing other people to build things. I got tired of it, so I started studying data engineering. Now I write Python and SQL and build most of what I need myself.
Currently studying data engineering and rebuilding my own measurement stack from scratch. I am also building in the dog and pet space.
What I am thinking about
- Advertising in categories the platforms do not want you to advertise in. Fertility was one. When you cannot buy growth, the only lever left is counting correctly, and most companies count badly.
- What marketing looks like when the person running the campaign can also query the database. Right now that is two people holding two versions of the truth.
- How short the distance has become between having an idea and having a working version of it. That changes who gets to build things, and I am interested in being on the right side of that.
Available for
Paid acquisition, account audits, measurement and reporting setup, fractional growth work.